Dit artikel is geplaatst op 12-02-2009 om 18:40 en geplaatst in de categorie English. Reacties op dit bericht kan je volgen via RSS RSS 2.0 feed. Je kunt een reactie geven, of trackback vanaf je eigen website.
I’ve already written this article in Dutch, since it’s about Belgium and Holland and we both speak Dutch. But I recently found out that the prices of posting a job to a jobboard vary enourmasly between countries. And also the possibilities the jobboards offer.
I first found out when I started doing consultancy for Broadbean that the UK had a very different set of standards then we have in Holland. For example, in the UK a corporate and a staffing agency have totally different prices they pay (and I mean it can easily be a 100 times more expensive for a corporate), but also in possibilities you get on a jobboard. Even the number of characters you are allowed to use differs between staffing agencies and corporates in Engeland, while in Holland it doesn’t.
But prices differ a lot too. For example Holland and Belgium. In the Netherlands we have 15 million people while Belgium has just over 10 million. We have a very high internet penetration and much more people use the internet for seeking jobs then in Belgium. So you might say advertising at a jobboard is more usefull, offers more value and should be more expensive. However, the opposite is true.
For example Monster charges (official rate cards) € 499,- for a single post in the Netherlands, but € 540,- in Belgium. However, in Belgium you need to pay double if you want to post in Dutch and French. And since almost 50% speaks Dutch and 50% speaks French, that is usualyl the case.
StepStone, who recently launched pay per CV in Holland, charges € 385,- in Holland and € 778,- in Belgium, again per language. And per CV they now charge € 250,- in Holland, but options then are very limited.
The other jobboards that are big in Belgium, Jobat.de and vacature.be charge a lot too. Jobat charges € 856,-, but allowes you to post in both languages. Vacature.be charges up to 1.199 euro per posting, but only leaves it online for 30 days, against the 60 days that the rest does.
Other major Dutch players are Nationale Vacaturebank (€ 299,-, but already €399,- if you want a logo posted with it). Totaljobs charges € 249,- and Megajobs € 159,-.
If I look at these huge differences I’m suprised. You would expect prices to be pretty much the same, but they obviously are not.
Over de Auteur
Bas van de Haterd is professioneel bemoeial. Hij helpt organisaties met het begrijpen van social media en de gedragsveranderingen die dit met zich meebrengt op het gebied van de arbeidsmarkt. Organisaties huren hem in voor het verzorgen van inspirerende lezingen over de toekomst van de arbeidsmarkt, trainingen over het gebruik van social media voor recruitment of het opzetten van een recruitmentsite. Hij is tevens co-auteur van Personal Brand.nl en auteur van Werken Nieuwe Stijl. Hij is te bereiken op bas@vandehaterd.nl
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